Aura is the Gold Standard of the blockchain industry, leading the way with an advanced marketplace which provides more than just a place for trading NFTs, but also services, safety, education and more!
Typically a Gold Standard is the pinnacle of standards laid out before an industry.
Companies at the top of their game continually set the gold standards for others to follow and keep up ensuring customer service is of the highest quality, or they get left behind.
A standard is a practice of how well things are done.
A gold standard is the best of how things are done.
Customers know if they are interacting with a company that offers gold standards then they are being looked after well and receiving value for their money.